For operators

Player engagement, built as games

WOM builds promotional games and the campaign tooling around them, so the bonuses you already give away become something players open, play and remember.

WOM builds player-engagement products for iGaming operators. The core idea is simple: a bonus that arrives as a number in a balance is invisible, while a bonus that arrives as a game right is an invitation. Our products turn promotional budget into playable moments — issued through your campaigns, launched inside your platform, and measured while they run.

What we provide

Promotional games

BonusXCrash is the first: a crash game funded by operator-granted bonus rights rather than player deposits. More titles are in production, all built on the same integration so adding one is a configuration change, not a project.

See BonusXCrash

Campaign tooling

Create promo codes and issue bonus game rights from the client area, or grant them over the API from the CRM flows you already run. The same mechanic carries a welcome offer, a reactivation wave or a VIP reward.

Monitoring and reporting

A last games monitor shows rounds as they happen and the reporting tools cover campaign activity in detail, with real-time analytics — so a promotion can be read and adjusted while it is still live.

Integration and delivery

A game launch URL plus a REST API, designed for quick setup with minimal effort on the operator's side. 20+ languages, worldwide currency compatibility, and a fully responsive client for web, tablet and mobile.

Custom game design

Where a campaign needs its own look or mechanic, the game can be tailored — branding, presentation and rules shaped around how you actually reward players.

24/7 partner support

Support runs around the clock, because a promotion that stalls at 3am on a Saturday is a promotion that failed.

Who this is for

Online casino operators

Teams who already run bonuses, free spins and reload offers, and want a reward players open rather than one that lands silently in a balance.

Platforms and aggregators

Providers who serve many brands from one stack and need a promotional mechanic they can switch on per tenant through a single integration.

CRM and retention teams

The people who own dormant-player waves, welcome journeys and loyalty tiers, and need a campaign surface with results they can read in real time.

How we work together

  1. Scope the campaign

    We start from how you reward players today — which offers, which segments, which platform — and map that onto bonus rights.

  2. Integrate against a test tenant

    Your team works against the game launch URL and API on a test tenant, issuing rights and reading results before anything is public.

  3. Launch and watch it live

    The first campaign goes out with the last games monitor and reporting open, so what the promotion does is visible from the first round.

Start with one campaign

Tell us how you reward players today. We will show you what the same budget looks like as a playable campaign, and what integrating it takes on your platform.